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大旗网www.daqi.com (原ChinaBBS.com)于2004年11月成立,2006年3月正式更名为“大旗网”,是中国最大的社会化媒体聚合与营销服务公司。2007年实现全面盈利,2008年同期业绩增长了300%,是当今为数不多的实现独立盈利的WEB2.0网络公司。

大旗网www.daqi.com (原ChinaBBS.com)于2004年11月成立,2006年3月正式更名为“大旗网”,是中国最大的社会化媒体聚合与营销服务公司。2007年实现全面盈利,2008年同期业绩增长了300%,是当今为数不多的实现独立盈利的WEB2.0网络公司。

大旗网在社会化媒体环境中拥有独特的角色与地位。依托其独特的社区搜索技术,信息源覆盖了70多万个中文活跃论坛,10万多个精英博客和中国主流视频平台,实现了对分散于BBS、Blog、SNS、Video里网民舆论的全面聚合;成为网民了解网络民意与消费口碑的首选平台,也成为网民热点与消费趋势的风向标。同时大旗凝聚并影响了当今社会中最有影响力的人群,博主,记者,版主,达人,办公室话题领袖,他们都是社会舆论的主体传播者,通过他们大旗网站上的热点会迅速扩散到各个平台上,实现了全面放大。所以,大旗在中国独创了分散—聚合—放大—扩散的传播模式。它既是Web2.0时代感知大众舆论的窗口,也是网民舆论与主流热点的放大器。奠定了它成为社会化媒体领导型媒体与营销机构的坚实基础。

大旗网是国内最早研究并实践社会化媒体资源聚合的媒体平台,最了解中国的网民和社会化媒体环境,汇集了国内最具影响力的意见领袖,拥有先进的信息采集模式和专业的采编水平,以及基于社会化媒体的搜索技术和最全面完整的数据库资源。大旗网大力聚合当下社会化媒体中的热点,将聚合的触角延伸到社会资讯领域、都市男性消费领域、时尚女性消费领域、娱乐文化领域,提供覆盖5大行业、23类产品的最客观全面的网民谈论话题和消费体验报告,主打12大频道与产品:汽车、数码、美容、时装、锐生活、体验中心、口碑榜、娱乐、社会、军事、猎奇和贴图。截止到2008年10月,大旗网全站PV近5千万,每月用户数1.2亿,Alexa全球最高排名位居前300位,中国社区排名位居第一。

大旗网也是国内第一家发起并领导社会化媒体整合营销的先行者,致力于在社会化媒体环境中帮助厂商改善并提升其品牌声誉及口碑影响力,带头研究并实践包括BBS,BLOG,VIDEO,SNS等社会化媒体平台的营销价值,独立开发了一系列社会化媒体营销口碑服务系统,凝聚了具有多年互联网营销策划与分析经验的专业化团队,已经成功服务于多家行业跨国性领导企业。基于独特的传播模式,及对社会化媒体环境中网民的独特了解,它已经成为中国最优秀的社会化媒体整合营销机构,专注于激发和挖掘消费者在社会化媒体环境里对产品口碑的分享,独立研发了精英博客收录系统、多层关键字匹配系统、社会化媒体席位管理系统、话题热度排序系统等技术,为厂商和广告主提供品牌声誉分析服务、品牌声誉预警服务、企业级社会化传播解决方案、体验型口碑传播体系、创意型整合传播体系、意见领袖型整合传播体系等专业化的社会化媒体整合营销传播服务。目前服务的客户超过50家,多数以全球型品牌为主,客户分布以汽车,IT,通信,化妆品,快消,服装,快餐,饮料等行业为主。

此外,大旗网于2007年率先加入美国口碑营销协会(WOMMA),该协会是目前国际上最权威的口碑营销行业组织,是口碑营销领域的方向标和旗帜,大旗网是WOMMA在中国地区的第一家会员。致力于积极学习并普及以新网络环境为代表的口碑传播和分享模式。为口碑营销的理念普及作出了积极的努力和实践。大旗网无论在媒体报道还是网站运营方面均取得骄人成绩,2008年10月,大旗网获得由北京奥组委新闻宣传部、北京市互联网宣传管理办公室、北京市人民政府新闻办公室颁发的奥运“先进网络报道奖”。2008年11月,获得第二届中国创业投资价值榜“最佳新锐企业”称号。同时,大旗网还获得中国网络媒体足球精英赛的“最具拼搏奖”。

附注:社会化媒体的国际国内发展情况

社会化媒体在美国的发展现状:Youtube上传播着1亿个视频,Wikipedia上发布有400万篇文章,Blog有2亿的注册用户,Second Life有150万注册居民。在网民分布调查中显示,有73%的人习惯于阅读博客,45%的人写博客,57%的人加入SNS,55%的人喜欢上传分享图片,39%的人订阅RSS,83%的人倾向于浏览视频短片。

社会化媒体在中国的发展现状:据中国互联网协会CNNIC于2008年6月发布的最新报道显示,中国当今拥有2.53亿网民,其中9800万为BBS用户,占总量的38%;1.8亿网络视频用户;1.95亿IM用户;1亿博客用户;1.47亿游戏用户。

网民对传统媒体和社会化媒体的接受和信任程度对比:平均每人每天接受3000个广告信息,90%的电视观众经常跳过电视广告,18%的电视广告有正面的ROI,14%的人相信广告。而与此同时,78%的人相信其他人的推荐,34%的博主在博文中提及商品,36%的人对有博客的企业更有好感;34%的人相信博客对于产品和服务的推荐。


Daqi.com (www.daqi.com) is a leading social media aggregation and marketing company in China. As China's first media platform to study and practise the aggregation of social media resources, and the first to launch and lead the social media integrated marketing, Daqi.com best understands China's netizens and social media environment, committing to becoming the platform for netizens to learn online public opinions and word-of-mouth as well as the wind vane of netizens' hotspots and consumption trends.Based on its unique community search technology, Daqi.com boasts the most complete and comprehensive database resources that covers more than 700,000 active Chinese BBS, 100,000 elite Blogs and Chinese mainstream video platforms, aggregates UGCs (User Generated Contents) scattered on BBS, Blog, SNS and Video, and gathers the most influential people in modern society. With the advanced information collection models as well as the professional editing capabilities, Daqi.com spares no efforts to aggregate current hotspots of social media, extending to such areas as society information and news, urban male consumption, vogue female consumption and entertainment&culture. It provides the most objective and comprehensive netizen topics and consumer experience reports covering twenty-three product categories across five industries, with a focus on 10 channels and 2 products, including auto, digital&IT cosmetic, fashion, i-try center, reputation ranking center, entertainment, society, military and discovery. By October 2008, the number of PVs of Daqi's website had reached up to 50 million with more than 12 million unique IPs per month, ranking among Alexa Top 300 worldwide and No. 1 in China's Community.Daqi.com is also committed to helping enterprises improve and enhance their brand reputation and word-of-month influence in social media environment. It has taken the lead in studying and practicing the marketing value of social media, independently developed a series of social media marketing (word-of-mouth service) system, brought together a professional team with many years of Internet marketing design and analysis experience, and successfully served a number of multinational leader enterprises, most of which are global brands in such fields as auto, IT, communications, cosmetics, fast moving consumer goods, clothing, fast food and beverages. Based on its unique communication model and exclusive understanding of netizens in social media environment, Daqi.com has become the best social media integrated marketing organization in China.Founded in November 2004, originally named ChinaBBS.com, Daqi.com has successively received investments from IDGVC Partners and WI Harper Group. With overall profits achieved in 2007 and YoY 300% growth realized in 2008, Daqi.com has been one of the few WEB2.0 Internet companies that achieve profits independently. In addition, Daqi.com took the lead in 2007 to join American Word-of-mouth Marketing Association (WOMMA), the world's most authoritative word-of-mouth marketing industrial organization. As the first member of WOMMA in China, Daqi.com is committed to actively learning and popularizing the communication and sharing model of word-of mouth featured by new network environment, and making positive efforts and practice for the popularity of word-of-mouth marketing.Note: Development of social media at home and abroad Status quo of social media in America: There are over 100 million videos on Youtube, 4 million articles released on Wikipedia, 200 million Blog subscribers, and 1.5 million citizens registered for Second Life. According to a survey on the distribution of netizens, 73% of the respondents are used to reading blogs, 45% write blogs, 57% join SNS, 55% like uploading and sharing photos, 39% subscribe to RSS, and 83% tend to view video clips.Status quo of social media in China: According to the latest report released by CNNIC, Internet Society of China, in June 2008, China has now 253 million netizens, including 98 million BBS users, accounting for 38% of the total, 180 million network video users, 195 million IM users, 100 million blog users and 147 million game users.Comparison of netizens' attitude - extent of acceptance and trust - towards traditional media and social media: 3,000 pieces of ad information is received by each person each day on average; 90% of television viewers often skip TV commercials; 18% of the TV commercials have positive ROI; 14% of the people trust in ads. At the same time, 78% of the respondents believe in recommendation from others; 34% of the bloggers mention goods in their blogs; 36% of the respondents are more favorable to enterprises with blogs; 34% of the respondents trust in recommendation of blogs about products and services.
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